Every visit, a message no other daycare sends.
Personalized report cards, appointment reminders, and review requests — sent automatically, built from what your staff actually sees every day.
Clients leave after a bad week with zero feedback. By the time you realize there's a problem, they've already gone.
Your Google rating stuck at 4.1? Only complainers leave reviews. Great experiences disappear into silence.
No-shows cost $35–50 each. Without confirmation, slots stay empty. Forget about a full calendar.
Your staff already knows how every dog's day went. TailWag turns that into three messages that keep clients loyal, reduce no-shows, and build your reputation — without adding a single task to your day.
Your staff jots a quick note. TailWag turns it into a warm, personalized text to the pet parent — sent that same afternoon. No templates. No copy-paste. Every message reads like you wrote it, because it's built from what actually happened that day.
A friendly confirmation text goes out before every appointment. Clients tap YES or NO. You see who's not coming before the spot goes empty — so you can fill it instead of losing the revenue.
After a great visit, TailWag texts a direct link to your Google page. After a rough one, the message routes feedback straight to you — privately. Great days become five-star reviews. Rough days become private conversations — before they become public ones.
Up to 25 dogs
Up to 60 dogs
60+ dogs
"TailWag completely changed how we communicate with clients. Our Google reviews went from 4.1 to 4.8 in three months. Parents feel genuinely connected to their dog's day."
"We were losing $200–300 a month to no-shows. The automated reminders with YES/NO confirmation cut that in half. It's basically a free staff member."
"The fact that unhappy clients can tell us directly instead of venting on Google is worth the price alone. We've fixed problems before they become 1-star reviews."
"Running a daycare is exhausting. TailWag handles the communication so I can focus on what I love — the dogs. Simple as that."
There's an old expression — the tail wagging the dog — used to describe when something small drives something much bigger than itself. At TailWag, we took that idea and made it our mission.
I built TailWag because every pet parent who entrusts you with their dog deserves to know how the day went. And every team doing the hard work of caring for them deserves an effortless way to show it.
A single text message, sent at the right moment, can change a client relationship. A report card that makes a pet parent smile on their lunch break. A reminder that prevents a missed appointment. A review request that arrives while a client is still glowing from pickup. Small things — but done consistently, they drive everything that matters. Trust. Loyalty. Revenue. The freedom that every independent daycare owner started working toward in the first place.
A wagging tail is the most honest signal in the world. Dogs don't perform happiness — they just feel it, and their whole body shows it.
That's the standard we hold every message to. The staff member who spent the day with Buddy knows he was playful and ate great and finally made a friend in the yard. TailWag just makes sure his family hears about it before dinner.
When pet parents receive a message like that, something happens. They trust you more. They tell their friends. They stay. That's a wagging tail — and that's what we're here to create. For every dog, every visit, every day.
Best,
Summer
TailWag Founder
Want a walkthrough first? Book a demo · Questions? info@usetailwag.co